PETA Protesters, Shareholder Will Push Company to Stop Sponsoring Deadly Iditarod
For Immediate Release:
April 24, 2018
David Perle 202-483-7382
Atlanta – What: A ghastly “graveyard” of “dead dogs” will appear outside Coca-Cola’s annual meeting on Wednesday as PETA supporters dressed in black gather with signs proclaiming, “Dogs Run to Death for Iditarod.” Inside the meeting, a member representing PETA President and longtime Coca-Cola shareholder Ingrid Newkirk will make a statement concluding with the question “When will Coke stop supporting the abuse of dogs and withdraw its sponsorship of the deadly Iditarod?”
When: Wednesday, April 25, 8:30 a.m.
Where: 121 Baker St. N.W., Atlanta
“More than 150 dogs have choked on their own vomit or died in other horrible ways during the Iditarod, and those are just the reported deaths,” notes Newkirk. “PETA is calling on Coca-Cola to join Wells Fargo, State Farm, and many other companies that have made the ethical decision to cut ties with this despicable spectacle.
PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—notes that the Iditarod forces dogs to run up to 100 miles a day across treacherous ice and in subzero temperatures. During the 2018 Iditarod, a total of 350 dogs were pulled from the race, likely because of illness, exhaustion, or injury, and one died. So far, more than 150,000 people have contacted Coca-Cola to demand an end to the brand’s sponsorship of the race.
For more information, please visit PETA.org.