Eat, Drink, and Be Vegan! Join PETA’s #Voktoberfest Challenge

Pumpkin beer, delicious food, and an excuse to wear lederhosen—Oktoberfest is upon us, and PETA wants you to celebrate all month long by going vegan. Welcome to #Voktoberfest!

PETA celebrated Voktoberfest by leafleting and handing out Beyond Meat vegan bratwursts to curious festivalgoers—proving yet again that it’s unnecessary to kill conscious, feeling animals for any holiday. Seriously, just check out this Voktoberfest-inspired easy-peasy jalapeño “cheese” pretzel recipe:

When it comes to feeling pain and fear, a pig killed for wieners feels exactly the same way a human or any other animal would in that situation.

Vegan meals spare animals immense suffering in the meat industry, for which mother pigs are squeezed into narrow metal stalls barely larger than their bodies. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they’re hung upside down and bled to death, often while still conscious.

Traditions are constantly changing and adapting, and it’s time to make a compassionate animal-free feast part of every holiday.

When you go vegan, you can celebrate knowing that your simple, kind choice saves nearly 200 animals every year. For recipes and shopping tips, order a free vegan starter kit today. Already vegan? Great! Help your friends or family members make the switch by sending a starter kit to their doorstep.

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