Forever 21 Under Fire in Toronto After Gruesome Wool Exposés

Protesters to Mark Start of Holiday Shopping Season

For Immediate Release:
November 23, 2018

David Perle 202-483-7382

Toronto – This holiday shopping weekend, groups of PETA supporters across North America will gather outside Forever 21 stores—including one in Toronto—with signs proclaiming, “#Never21” and “Stop Selling Cruel Wool,” to urge holiday shoppers to avoid the brand until it agrees to stop selling wool.

The protests follow two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21. The videos show workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA President Ingrid Newkirk. “PETA is calling on caring people to give sheep some peace on Earth this holiday season by choosing only wool-free, vegan apparel.”

Where:           Forever 21, at the intersection of Yonge and Dundas streets, Toronto

 When:           Saturday, November 24, 11 a.m.

PETA’s motto reads, in part, that “animals are not ours to wear,” and broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit


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