Cartwheels are happening at PETA HQ following the announcement that iconic British brand Burberry is joining Armani, Versace, Gucci, Vivienne Westwood, Stella McCartney, and others in banning fur from all its collections – and that it’s ditching angora, too.
This great news comes after over a decade of campaigning by PETA and our international affiliates against Burberry’s use of fur, including holding dozens of protests outside its stores around the world, sending tens of thousands of e-mails, distributing countless leaflets and posters, and even becoming a company shareholder in order to attend its annual shareholder meeting back in 2007. At that time, the question we wanted to ask the company was this: “When will Burberry stop supporting cruelty to animals … and respect the will of 93% of the British public by removing all fur products from your stores?” It’s been a long wait, but we’ve finally got our answer!
Recognising that fur isn’t fashionable, sustainable, or ethical, the debut collection for the label by Riccardo Tisci, its new chief creative officer, at London Fashion Week will be entirely fur-free, in line with the vast majority of designers and retailers who had a show or presentation at the event in February.
Burberry’s decision is a sign of the times, as today’s shoppers are seeing fur for what it really is: the skin of animals who are caged and electrocuted or bludgeoned to death. On fur farms in Europe, in China, and elsewhere, animals are crammed into tiny wire cages, where they’re denied the opportunity to do anything that’s natural or important to them, such as raising young, roaming, or playing. Wild fur-bearing animals are caught in steel traps and often left to die slowly from blood loss – coyotes are still being killed in this way for the frivolous trim on Canada Goose’s jackets.
What You Can Do
• Please send a polite message to Canada Goose CEO Dani Reiss at [email protected] calling on him to ditch fur and down – or send a Facebook message to the company. Feel free to use our sample letter, but remember that using your own words is always more effective.
• Farfetch is still selling the fur of tormented animals, including foxes, minks, coyotes, rabbits, chinchillas, and beavers. Please speak out against this cruelty: